Podcast Production
made simple, affordable and effective
Anthony Zahra
anthonyzahra84@gmail.com
07927 627 208
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why podcasting?
Increase awareness of
Products & expertise
Tell the world about what you have to offer. That could be specific products and services, upcoming events, or your expertise. Position yourself as a thought-leader in your sector.
Tell your story
In your own words
Podcasts allow space for telling a story in a compelling and engaging way. The relaxed format draws listeners in, with your messages seemlessly blended into the experience.
Build an audience
Both old and new
Podcast listeners are, by definition, engaged - they have to choose to listen. Forge a deeper relationship with your current community and reach a new audience.
Stand out and
Stay ahead
It’s forecast 500m people worldwide will listen to podcasts in 2023, that’s up from 420m in 2022. Podcasts are one of the fastest growing mediums, but it’s not easy to stand out. That’s where I can help.
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content marketing with depth
- Podcasts are evergreen content, meaning your investment will keep paying dividends for months and years to come.
- Generating new content to engage with your community can be difficult and time-consuming, podcasts provide plenty of great content, with minimal fuss.
- Together, we’ll create a loyal audience of listeners who are engaged and interested in what you have to say.
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evergreen content creation
Podcast episode - lives forever
Social content
Guest’s community
Blog content
Web articles
Email marketing
PR opportunities
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About me...
More than 15 years’ experience as a journalist, working in leadership roles in digital and radio.
Was a Senior Journalist in the BBC’s main UK newsroom, launching the successful “5 Minutes On…” BBC News podcast.
Led the production and commercial teams in making almost 500 episodes of the B2B podcast, “Food Matters Live”.
I am passionate about audio storytelling and will work with you to ensure you get the most out of your podcasts.
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Services
Planning
Editorial planning session to establish the format, tone and purpose of the podcast. Generate a calendar of editorial touch points and create a podcast brand, including visual assets and music. We should work collaboratively on which guests to book, but I will look after arranging their attendance.
Script-writing
Although your podcast episodes should have a relaxed, conversational feel, it’s important to have a structure to follow. I will research and write questions to help get the most from the episodes, as well as cementing your tone of voice by writing episode-specific introductions.
Recording and Editing
I will arrange and oversee all elements of the recording, including technical calls with guests before recording. I will be on hand to run all recording sessions (virtual or in-person), ensuring a smooth experience for your guests. I will edit each episode, enhancing audio where needed, and you will have final sign-off on the finished product, with the opportunity for amends.
Publishing
I will write SEO-optimised episode notes and publish to all major podcast streaming services, including Apple, Spotify and Google. You will be provided with social media assets and an embed link so you can host the episodes on your website if you wish.
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Part of the deal
- Monthly analytics report, detailing the performance of individual episodes and the overall podcast channel
- Access to a virtual studio for remote recording
- Ongoing editorial planning meetings at regular intervals
- After care of guests - completing their experience by sharing episode links and social assets
Additional:
If you would rather not appear on the podcast yourself, I can be your host for an additional fee.
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Revenue opportunities
Podcasts are primarily a form of content marketing but there is the opportunity to generate some revenue.
We can discuss options in detail, but the main sources are advertising and episode ownership.
I charge a flat fee, and any revenue generated by the podcast would be paid directly to you.
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Previous work
450+
300,000+
episodes
listens
15,000
5,000
regular listeners
monthly web visits
132%
£135,000
audience growth
annual revenue
Press play to listen to an episode
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Previous work
500+
1 million+
episodes
downloads
#1
news podcast on BBC Sounds
Press play to listen to an episode
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Thank you!
To start your podcast journey, please get in touch
Anthony Zahra
anthonyzahra84@gmail.com
07927 627 208
az
audio